A Pandemic Playbook for Startups in 2021

published 14.01.2021 14:17

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Since 2014, ROTR, part of Case's Revolution investment company, has conducted annual bus tours to cities such as Des Moines, Omaha, and Kansas City as it looks for companies to fund and spreads the message that the middle matters.

That included helping businesses get Paycheck Protection Program and Economic Injury Disaster Loan funds, as well as local money.

In its newly published 2021 Ecosystem Playbook, ROTR offers entrepreneurs and cities best practices in using available resources in a local community to deal with the challenges of operating--indeed, staying whole--during the pandemic.

It funneled struggling startups to the University of Arkansas's Small Business and Technology Development Center for free expert advice and helped others secure funding through PPP and EIDL programs.

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