50 designers reimagine the humble toilet paper holder

published 16.09.2020 11:30

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Toilet paper, tp, bathroom tissue; no matter what you call it, the little holder it spins around generally looks the same.

The show, called Under/Over, features the works of more than 50 artists who redesigned the hardware responsible for the thankless, yet essential job of keeping toilet paper at the ready.

Marta directors Heidi Korsavong and Benjamin Critton say they’ve always been interested in “under-celebrated and overlooked domestic objects,” and after partnering with eco-friendly toilet paper brand PlantPaper, they learned just how bad toilet paper can be for the environment (it’s a single use paper product, and all those soft multi-ply sheets lead to major cutting of virgin forests).

The team at Marta got interested in the literal point of contact between toilet paper and consumer—the oft-overlooked dispenser.

Sure, all this attention on toilet paper can see a bit silly.

by More from fastcompany.com

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