Ask An Expert: Volumental’s Alper Aydemir on What Footwear Companies Can Learn From Big Tech

published 10.09.2020 20:37

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The rate of change has never been greater — or faster — for the footwear industry, with new challenges popping up every day in nearly all corners of the business, from navigating cash crunches and supply chain issues to understanding the latest technological advances.

Alper Aydemir, co-founder and CTO of footwear technology platform Volumental, drew on his previous experience at Google and NASA and shared with FN how footwear brands can think — and act — like a successful tech company.

The magic part is that someone else who’s got an iteration time of one month isn’t just doing things three times faster than you: Those who can run faster uncover new insights that accelerate them further, so they are, in reality, 10-20 times faster.

Scale as it technology is utilized across the footwear supply chain, companies have to learn how to approach their software like a tech company.

It doesn’t matter if you’re a footwear brand or an ice cream brand — being good at software, using smooth and easy-to-use tools, drawing key analytics and insights effortlessly, these are all key to growing businesses.