Print media in Kenya

published 01.08.2020 20:05

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One of the biggest media companies in the East African region – Nation Media Group - is restructuring.

There is still one question in my mind though, is it not a little late for a media giant like Nation Media to start talking about ‘mobile-first’ and ‘focus on youths?’

By all means, a media company in Africa should have had these at the core of their online presence.

At the moment, Nation Media is working hard to prop up the dwindling print circulation.

To date, Nation Media still makes a significant portion of their income from print circulation where they have little competition.

by Jacob Mugendi from iafrikan.com

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