How France’s OCS Is Capturing Young Audiences With Local Originals
published 30.07.2020 16:00
In 2017, the company committed to investing 100 million euros in drama over five years, kicking off with the Italian series “The Name of the Rose” and more recently debuting financial thriller series “Devils,” starring Patrick its competitors, OCS had the greatest proportion of local content, according to Ampere’s May figures, with 26% of its hours across movies and TV shows primarily produced in France.
Both OCS and Netflix cost 11.99 euros ($13.87) per deal with HBO, whose exclusive first-window content accounts for roughly 30% of the OCS library, could terminate at the end of 2021.
Netflix, which launched in 2014 in France and now counts almost 8 million subs, has a content library of films and series that’s nearly eight times the size of OCS’, but that hasn’t quashed the local’s momentum.
In France’s competitive market, OCS, the pay TV service of French telco Orange, has been able to lure more than 3 million subscribers, becoming the country’s biggest local SVOD service.
Some senior analysts, including François Godard at Enders Analysis, have said it would make sense for Canal Plus to buy out Orange’s stake in OCS, while other industry insiders continue to raise the specter of a merger between OCS and Canal Plus’ thematic channels.