Mark Cross Susses Out Growth Amid COVID-19 Economy
published 29.07.2020 06:01
In the U.S. market, Mark Cross will now begin to focus on its e-commerce channel, which has shown a 27 percent spike above original projections as a result of the pandemic.
This summer, the brand is taking its message on the road by staging a number of pop-up shops in key stores around the world, with a concept called “The World of Mark Cross.”
Presently, Europe accounts for 25 to 30 percent of Mark Cross’ international sales, while the bulk of international transactions come from Asia — namely Japan, with additional strongholds in Greater China and South Korea.
Currently, he said that Mark Cross is 40 to 45 percent off its 2020 target sales projections as a result of COVID-19.
The brand has already seen marked response from its international push — one year ago the U.S. represented 60 percent of global sales, according to president and chief executive officer Ulrik Garde Due.