Moncler to Internalize E-commerce, Aims to Double Online Sales in Three Years

published 27.07.2020 15:10

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Moncler is also investing in digital intelligence, digital performance and consumer insights tools with a new set of technological platforms to build data and a complete consumer overview.

In addition, the new “Monclient” application is a tool that helps staff in stores to advise on products available both on location and across all other sales channels, and to manage digital payments and after-sales requests without going through checkout, while also being able to view information relating to the customer and their preferences.

The new approach will allow Moncler to collaborate with other digital commerce channels.

To support this plan, Moncler has created a new “Digital, Engagement and Transformation” function, which will help implement the brand’s strategy across all digital channels, to create new services and experiences for consumers.

At Moncler, every project ranging from the definition of collections to product development and events’ concept definition should be ‘digital first’ and must therefore be inspired and designed to perfectly fit digital platforms as the first touchpoint with the customer, to then be spread across all other channels.”

by Luisa Zargani from wwd.com

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