OnePlus Nord Confirmed As An Exciting Value Phone That Returns The Company To Its Roots

published 30.06.2020 13:30

by Paul Lilly from hothardware.com
Image of article 'OnePlus Nord Confirmed As An Exciting Value Phone That Returns The Company To Its Roots'

It was just over six years ago when OnePlus made a splash in the smartphone market with the OnePlus One , an affordable handset that launched at $299 for the 16GB model, and $349 for the 64GB model.

Driven by a "Never Settle" motto, OnePlus has focused on cramming premium features into handsets that undercut typical flagship pricing, though its latest models are not exactly cheap.

In an attempt to get back to its roots, the company is readying a lower cost OnePlus Nord handset.

Exactly how cheap remains to be seen, but co-founder Carl Pei fueled speculation that it could arrive at $299 when he recently re-tweeted the original OnePlus One announcement, which at the time was billed as a "2014 flagship killer."

Over on Instagram, the company revealed it will be called OnePlus Nord, and it also posted "Episode 1" of a "New Beginnings" documentary.