Microsoft has paused ads on Facebook and Instagram

published 29.06.2020 21:24

by Abhishek Baxi from

Many advertisers like Unilever have suspended advertising on Facebook and Instagram (and Twitter) till the end of the year, while others like Starbucks and Coca Cola have not joined the campaign but suspended advertising for 30 days to review their advertising policies.

Capossela said that the Microsoft objected to its ads appearing next to inappropriate content and has been in touch with Facebook and Instagram leadership to resolve this and return as an advertiser.

Axios has managed to access an internal Yammer post where Chris Capossela, Microsoft’s Chief Marketing Officer responded to an employee’s question with “Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide."

According to Axios, Microsoft suspended advertising on Facebook and Instagram in the United States last month and recently expanded that to a global pause.

While Microsoft isn’t taking part in the larger boycott effort, for Facebook, it is the loss of another big advertiser.