Whereas on iPhone you can share faces to a variety of different platforms, sharing directly from Apple Watch is limited to Messages only as of beta 1.
When someone shares an Apple Watch face with you, the process is as simple as tapping the link and opening it in the Apple Watch companion app on iPhone.
On Apple Watch itself, you can access faces shared via Messages and add them without using your iPhone at all.
Here, the watch face simply appears as an iCloud link where you can save it, then open it in the Apple Watch companion app on iPhone.
If the Apple Watch face shared with you by another user has a complication from an app you don’t have installed, the Apple Watch app on iPhone will easily allow you to download that prior to adding the face.
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