Facebook and advertisers are locked in an image war, and advertisers are winning

published 27.06.2020 14:35

by Lauren Johnson from feedproxy.google.com

The boycott movement has long-term risks for Facebook Pressure on social platforms has been gaining steam for years.

The packaged goods giant is one of the world's biggest advertisers but only spent $42.4 million on Facebook ads in the US last year, according to data from analytics firm Pathmatics cited by The New York Times.

On Friday, a parade of advertisers including Unilever, Honda America, and Coke said they would temporarily quit Facebook, citing hate speech on the platform.

Major advertisers like Unilever, Verizon, and Honda said they would halt ads on Facebook after civil rights groups called on the social platform to better police hate speech and misinformation.

But while Facebook might be fine in the short term, Tobaccowala believes it will see a loss in spending in a year or two as companies start to take steps now to untether themselves from the platform.