In a pretty big way, we’re all benefiting from the way companies use our data; we get to use apps and services for “free” and the providers get our data in exchange.
The act went into effect on January 1 of this year, and it gives consumers in California the right to know how their personal data is being collected and shared, the right to request that their data be deleted, and the right to opt out of the sale or sharing of their personal information.
There’s not a ton of information about how the project is going to accomplish this, but it seems like a big part of it is raising awareness and mobilizing people; as the site states more than once, individual consumers can’t do much to fight big companies or request payment for data, and the more people involved, the more leverage they’re likely to have.
Dismantling the systems that allow big companies to rake in billions while the average Joe lives paycheck to paycheck is another piece—and that’s where Yang’s newly-launched Data Dividend Project (DDP) comes in.
With so much of our data already out there, plus the fact that most of us will likely keep using the free apps we’ve enjoyed for years, could it be too late to try to fundamentally change the way this model works?
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