TOKYO -- Dai-ichi Life Holdings will become the first major Japanese life insurer to sell policies completely online, Nikkei has learned, in an alternative to a long-standing tradition of face-to-face sales.
Japan's second-largest life insurer, with a 40,000-strong sales staff, will start selling all types of life insurance policies online as early as this fiscal year.
Dai-ichi's online shift comes as the coronavirus pandemic has made in-person sales -- often done in customers' own homes -- an infection risk.
Some players, such as Lifenet Insurance, do offer a limited selection of policies online.
But online transactions account for only about 3% of new life insurance policy signings.
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