And now, Microsoft is outlawing the Confederate flag from all Forza Motorsport and Forza Horizon games.
The news was issued in a statement via the Forza Support Twitter channel.
It's a small step but one Microsoft clearly hopes will keep the Forza universe a welcoming one for all players.
The move is part of a wider mission statement on providing a safe and inclusive environment for all Forza players with a zero tolerance approach to rule breaking.
You can check it out in full over on the Forza support forum.