Unilever pauses Facebook and Twitter advertising for rest of 2020 due to 'polarized atmosphere' in U.S.

published 26.06.2020 18:25

by Megan Graham from cnbc.com
Image of article 'Unilever pauses Facebook and Twitter advertising for rest of 2020 due to 'polarized atmosphere' in U.S.'

"Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," Luis Di Como, EVP of Global Media, said in a statement.

Unilever , whose brands include Dove, Ben & Jerry's and Hellmann's, said Friday it will halt advertising on Facebook , Instagram and Twitter in the U.S. at least through Dec. 31.

"We have made substantial progress, and we acknowledge the efforts of our partners, but there is much more to be done, especially in the areas of divisiveness and hate speech during this polarized election period in the U.S." Following Unilever's announcement, Coca-Cola on Friday announced it will be pausing paid advertising on all social media platforms globally for at least 30 days.

Following Coca-Cola's announcement, Levi's and Dockers said they will be pausing all advertising on Facebook and Instagram through "at least" July: "Facebook must take actions to stop misinformation and hate speech on its platforms.

"As one of the largest spenders on Facebook's platforms, Unilever's decision to halt advertising and commit to our #StopHateforProfit pledge brings us a huge step forward in holding Facebook accountable for enabling hateful, denigrating and discriminatory content against Black people," said the group's president, Rashad Robinson.