The launch of Hindi language support that took place in September last year helped Flipkart move ahead with the three new languages.
To enable the new experience, Flipkart claims that it has translated over 54 lakh words in Kannada, Tamil, and Telugu across product specifications as well as elements such as banners and payment pages.
The latest move is aimed to make online commerce “more inclusive and accessible” for Indian language customers and reduce the access barriers for people who don't understand English and Hindi languages but want to buy products through the e-commerce platform.
The new language integration, which is initially limited to Flipkart's mobile app, comes over nine months after the Walmart-owned company start supporting Hindi on its platform.
Significant proportion of growing user base in southern states Flipkart said that it decided to go with Kannada, Tamil, and Telugu as the new Indian languages after its initial launch in Hindi as southern states account “for a significant proportion” of its growing user base, along with a higher adoption rate of native language script.
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