If you want to make an app available to 51% of UK smartphone users with iPhones, you have to do what Apple says.
Much of the EU’s new antitrust investigation into Apple relates to how the company charges a cut of up to 30% for payments on the App Store to the third-party apps it carries.
Google supports the same decentralized approach, but only Apple insists on it by preventing users from installing apps on an iPhone unless they come from the App Store.
Unless apps meet Apple’s requirements, they can’t get access to Bluetooth in the background on users’ phones, which is essential for the apps to work properly (Google takes a more laissez-faire approach, without these restrictions).
Apple’s position may be about preserving users’ privacy, but the timing is unfortunate when some of its restrictions on third-party apps are to be investigated by the EU.
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