Facebook brings in billions of dollars in ad revenue — much of it from small businesses — and a month-long pullback in advertising seems unlikely to significantly affect that.
The group has laid out a number of steps it’s asking Facebook to take, including releasing more information about hate speech and closer scrutiny of large groups on the social network.
The advertising boycott was organized by a group of civil rights groups, including the Anti-Defamation League, Color of Change and NAACP, who said they organized the protest as “a response to Facebook’s long history of allowing racist, violent and verifiably false content to run rampant on its platform.”
Some companies, like Coca-Cola, are opting to pause their Facebook ads, but are not explicitly joining the boycott.
A Facebook executive reportedly told advertisers that the company does not “make policy changes tied to revenue pressure.”
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