Google’s Phone app appears to be getting a new Verified Calls feature that will show you a business’ name, logo, and the reason it’s calling you.
The feature relies on a business supplying its phone number, your phone number, and the reason for its call directly to Google, which pushes this information to the Phone app.
If the information lines up, then the phone app gives the call a Verified Call badge.
First is the fact that Verified Calls relies on businesses proactively providing information to Google, meaning not all calls without the verified badge will necessarily be spam.
Google says that it will delete your phone number and the reason for a call “within minutes” of the call being verified.