Brand leviathan Unilever pulls ads from Facebook, cites 'polarized times

published 26.06.2020 20:09

by Jack Morse from feeds.mashable.com

We reached out to Unilever in an attempt to clarify whether this means it will cease all advertising on Facebook, Instagram, and Twitter, or only some subset of its ads narrowly defined by placement on "newsfeed platforms."

"Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," reads the statement in part.

This comes only a day after Verizon made a similar pledge, following a report from the Anti-Defamation League highlighting Facebook ads running alongside "hateful or extremist" content on the social media platform.

London-based conglomerate Unilever announced Friday that it will cease running ads on Facebook, Instagram, and Twitter through the end of the year, leaving the move open to a further extension.

In an emailed statement, Twitter's vice president of global client solutions, Sarah Personette, highlighted her company's commitment to a well-moderated platform — presumably free of the kind of "hateful or extremist" content the ADL reported finding on Facebook.