Google Sets Limit on How Long It Will Store Some Data

published 24.06.2020 18:02

by Daisuke Wakabayashi from nytimes.com
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The limited change, announced on Wednesday, comes after Google introduced an option last year to allow users to automatically delete data related to their web searches, requests made with the company’s virtual assistant and their location history.

The policy sets Google accounts to delete that data by default on new accounts, instead of requiring users to go into the product’s settings to change to an option to delete.

Google, which boasts that it has more than one billion monthly users for seven of its services, said it did not alter the settings for existing accounts because it did not want to upset users with an unexpected change.

While critics have argued that Google collects an abundance of data to improve the targeting of advertisement to make more money, the company has said that user data is important to personalize products and make it more useful.

Google said it would also change the default setting on new YouTube accounts to erase viewing history after three years, although users can choose to delete that record after three months, 18 months or choose not to delete it at all.