Dadarkar and Vyas come with close to 15 years of experience each, in leading creative teams in some of the top advertising agencies.
The duo will report to Jose, who has been with IdeateLabs for over 4 years and has driven the creative practice with a team of more than 110 people reporting into him.
Both Dadarkar and Vyas will work towards charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.
MUMBAI: Mumbai-based independent digital-first creative agency IdeateLabs has beefed up its creative leadership team with appointment of two senior creative directors– Sajid Dadarkar and Ashwini Vyas – and elevation of Porus
Jose to the role of chief creative officer.
“Over these years, I have been collecting creative experiences at some of the best advertising agencies in India.