Google faces $5 billion lawsuit over tracking users in incognito mode

published 04.06.2020 12:09

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Skeptics have long been warning companies like Google and Facebook’s pervasive tracking practices collect data about users even when using incognito mode.

The complaint further alleges gathering data through Google Analytics, Google Ad Manager, and various mobile apps helps the company learn about users’ closest contacts, hobbies, dieting habits, and even the “most intimate and potentially embarrassing things” they search for online.

The lawsuit, which was filed in the federal court in San Jose, California on Tuesday, accuses the company of collecting information about what people view and what pages they visit online despite claiming incognito mode is private, Reuters reports.

Google is facing a $5 billion class action lawsuit over tracking Chrome users — even in incognito mode.

Google has also previously been accused of personalizing search results in incognito mode by rival DuckDuckGo — a claim that suggests the company’s private browsing mode isn’t as anonymous as we might think.