Nielsen: Time Spent Watching Connected TVs Jumped by 1 Billion Hours Thanks to Coronavirus

published 04.06.2020 12:24

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Other research, taken throughout the pandemic, has found such trends as an increase in local TV consumption, and Comcast customers not being aware much of the time what day of the week it is.

Parks Associates, in a new paper called "COVID-19 and the Dramatic Increase of Video Consumption," finds that the "Primary Video Device to Stream Online Videos," for more than a quarter of connected homes, is the smart TV, followed by the streaming media player and then the computer.

"The rise in total media consumption during shelter-in-place restrictions was expected and has been well documented to date, but the persistent high levels of CTV use across smart TVs, internet-connected devices and game consoles suggests that life in the new normal includes a heavier dose of connected TV use than before the lockdowns," Nielsen said this week in a blog post.

New research this week, from Nielsen, found that weekly time spent watching connected TVs, has risen by more than 1 billion hours as the weeks have passed.

New research this week, from Nielsen, found that weekly time spent watching connected TVs, has risen by more than 1 billion hours as the weeks have passed.