The Consumer Technology Association (CTA) says CES 2021, the giant consumer tech show held annually in Las Vegas, will go ahead in January as an in-person event.
The announcement comes during the ongoing coronavirus pandemic where most in-person gatherings of this size have been cancelled due to health concerns.
In a statement the CTA said it “will showcase our exhibitors’ products, technology breakthroughs and ideas to the world, both physically in Las Vegas and digitally.”
The CTA said that safety was “always a priority at CES” and that it “will ensure our plans follow the recommendations of public health experts and standards set by the federal, state and local governments.”
It remains to be seen how the pandemic will progress in the coming months but for the CTA to progress with its plans for January 2021 goes to show that some organisations are will to take the risk.