Apple reportedly poaches Amazon exec to head sports for Apple TV

added 04.06.2020 08:12

Image of article 'Apple reportedly poaches Amazon exec to head sports for Apple TV'
Share

At the time, it was thought that the iPhone maker had no interest in streaming live sports, but a more recent report claimed executives were pursuing deals to add such options to the growing Apple TV+ catalog.

Today's report follows rumors that Apple is looking to bolster its Apple TV+ streaming video service with live sports content.

"Tweetscoop: Apple has hired Amazon exec Jim DeLorenzo to head up sports for its Apple TV unit.

Calling it a "Tweetscoop," Recode's Peter Kafka said DeLorenzo will head up sports for Apple TV, assumedly performing duties comparable to those carried out during his time at Amazon.

According to an unconfirmed report on Wednesday, Apple recently hired Amazon Video sports content chief James DeLorenzo to fill a similar role at Apple TV+.