One of the pioneers for this trend is Asus with its ROG Phone series.
An unknown device bearing model code I003DD made an appearance on GeekBench last month with 8GB of RAM.
The device has a model number that is very characteristic of the ROG Phone series.
Now, the very same device with the I003D model number appeared in the benchmark database with 12GB of RAM.
That makes perfect sense considering that the ROG Phone II came in July last year.