RELATED: If Your Cannabis Brand Didn't Matter Before COVID-19, It Sure Does Now To define how consumer psychographics can vary from state to state, we at The Statement Group dug into the analytics of cannabis consumers in Florida and California.
As more conservative communities gain access to cannabis in that state, we’ll see if they line up closer to the Florida psychographics.
In not-so-surprising results, the Florida consumer skews much more conservative when compared to California; which makes sense given the politics of each state.
RELATED: Why Some Cannabis Multi-State Operators Are Prospering During Tough Times Sports are extremely important in both Florida and California, but which sports vary greatly from state to state.
The fact that Florida is a medical-only state reinforces that demographics and psychographics that lean towards the medical side of cannabis would have a greater interest in that state.