iTunes showcases its top staff pick for $0.99 movie rental of the week, reduced from the normal $6.99 cost of renting an HD or 4K movie.
This week includes a recent releases sale, action movies, and book adaptations.
Apple highlights movies under $10 each week, usually themed according to a major movie release.
Movies release every Tuesday or Friday, and this is AppleInsider's new movie pick of the week.
Apple frequently places iTunes content on sale, and this week is all about movie bundles.