Facebook has created an app that’s designed to lure the eyeballs of sports fans from their televisions to their mobile devices.
The app, dubbed Venue, comes as fans increasingly watch games while holding a mobile device, or second screen, where they engage on platforms devoted to things like social media and sports betting.
Here’s how it works: The commentators will host a so-called venue for each event, where they’ll provide commentary, pose questions or polls and participate in chats tied to a specific moment in the game.
Fans will be notified when there’s a new moment, enabling viewers to participate if they want to.
“Digital spaces can connect us when we can’t be together in person,’’ said Ime Archibong, head of Facebook’s New Product Experimentation Team, “and Venue is one way to feel the energy of watching live events with other fans.’’
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