While TikTok videos are different from Disney’s long-form streaming content, Mayer’s experience might come handy when it comes to striking content partnership deals.
In a statement, Mayer said he has been impressed by TikTok and he’s excited to help lead the next phase of the journey: I’m thrilled to have the opportunity to join the amazing team at ByteDance.
In 2018, when Disney started its direct-to-consumer & international unit, Mayer became its head and began working on the company’s streaming services.
Kevin Mayer, the executive who spearheaded the Disney+ launch, has left Disney to join ByteDance as the CEO of TikTok.
