Adidas Ultraboost just destroyed Nike Vaporfly… but not on the race track

published 19.05.2020 16:41

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You might think the top position on this list would be taken by the aforementioned Nike ZoomX Vaporfly NEXT%, given the buzz around it, but as a matter of fact, the fastest running shoe in existence has only just made it to the top five.

The research commissioned by SportsShoes.com looked at search data for 65 different shoes across 40 countries to find the creps that get people the most excited.

The research revealed the Adidas Ultraboost to be the most popular running shoe worldwide with 327,000 monthly searches on average, followed by Nike React with 121,000.

Asics' two most popular models – Gel Nimbus and Gel-Kayano – also made it to the top ten, while Brooks is represented with one of its most comfortable shoes, the Brooks Ghost.

The UK’s top five most searched for running shoes are: This is perhaps no surprise, as Ultraboost crosses over with the fashion market much more than Vaporfly – you would have to have a very distinctive 'look' to make Nike's mad-looking wonder shoes work as a fashion piece.