From Azure to Office through to Windows and down to Cortana, Microsoft’s corporate priorities lie with business intelligence, not as a conversational assistant that can tell you a joke or sing you a song.
Andrew Shuman, Microsoft’s corporate vice president in charge of Cortana, told PCWorld that Cortana is absent from Build primarily because the Windows 10 May 2020 release itself was in flux until recently.
During the development of the Windows 10 May 2020 Update, Microsoft made the tricky decision to separate Cortana from the Windows shell and turn the assistant into an app.
Microsoft Cortana has moved from becoming the flagship feature at the Windows 10 launch to something of a has-been.
Again, go back to 2016, where just a few months after we learned about Cortana’s personalization efforts, former AI chief Harry Shum told PCWorld that Microsoft was going big on artificial intelligence across all areas of Microsoft.