It's possible to make Instagram an empowering place

published 19.05.2020 01:00


Unfortunately, said Edwina Dunn, The Female Lead’s founder, girls often aren’t engaging with positive influences on social media.

But a new study from The Female Lead, a United Kingdom-based nonprofit that amplifies women’s stories, uncovers what might be an easy way to disrupt teen girls’ social media feeds: Make sure they’re following a few female role models.

At age 16, Leila Symonds was mostly following models and celebrities, including stars from England’s popular “Love Island,” on Instagram, just like many of her friends and others in her social media circle.

Just 10% of girls used words to signal career aspirations and achievement on social media, such as “tech,” “CEO,” “founder” or “aspire.”