Nio bags 5000 test drives and 320 pre-orders in 40 minutes

published 18.05.2020 13:04

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On Sunday night, Nio founder and CEO, William Li, appeared on the livestream of Wang Han, a famous TV personality, in front of 20 million people.

As part of the sponsored appearance, Li introduced Wang to Nio’s ES6 SUV during his 40 minutes.

Why it matters: One of the first Chinese automakers to embrace livestreaming during the epidemic, Nio is ramping up efforts with the help of Wang Han, known for being a veteran host at Day Day Up (one of China’s most-viewed talk shows) just days after Tesla made its debut on Chinese livestreaming platforms.

Details: More than 20 million viewers watched a webcast on Taobao as of Sunday during a 40-minute period session where Nio founder and CEO William Li made his debut as a salesperson for the company’s five-seater electric crossover ES6.

Context: Nio became the champion among Chinese EV startups last year with deliveries of 20,565 crossovers nationwide, several thousand units more than Baidu-backed WM Motor and Guangzhou-based Xpeng Motors.