Apple and Nike note that sales provide support to LGBTQ organizations, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World, which brings together more than 1,500 member organizations in more than 150 countries and regions.
Both 40mm and 44mm Pride Edition Sport Loop and Nike Pride Edition band retail for $49.00.
Beyond the new watch bands, Apple will have two new Pride watch faces, which the company says will be available with watchOS 6.2.5.
Starting on Monday, the 2020 Pride Edition Sport Band is joined by the new Apple Watch Nike Pride Edition Sport Band.
To support advocacy and community building organizations, Apple has released two new Pride Edition Apple Watch bands.