To enable a two-person Instagram Live, you should: Coordinate beforehand with your guest or live stream co-host; they will need to be viewing your live video already before you can invite them to join.
Live streaming can be scary at times — don’t let fear or gear stop you from sharing your expertise with your community, especially when they’re stuck at home and unable to consume your services in person.
Your Instagram Live replay can now become source content for email campaigns or other initiatives and help you cross-pollinate your audience to Instagram.
The majority of live stream viewers watch your replay, not your actual live stream, and your content will reach a larger total audience when replays are available.
It can sometimes take 15 seconds or more for users to be notified that you’ve gone live; consider preparing an introduction of some kind to fill the dead air time before your guest arrives and is able to join you on your feed.