Social media during a crisis

published 17.05.2020 23:38

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Communities also mobilised themselves to reach out to vulnerable and isolated people and to help solve their problems, often using social network platforms such as Facebook and WhatsApp to create groups centred around a geographical location to coordinate activities.

Unlike micro-volunteering platforms, such as NextDoor, Neighbourly or TaskRabbit, where people who require tasks to be completed (either online or in the real world) advertise their task and remuneration, organic collaboration through social network groups has several advantages.

Users are already familiar with the communication systems of social networks such as Facebook (for example, through Messenger) and the friend networks they need are already in place.

Facilitating community resilience through social media platforms with lightweight applications may be part of a broader collective intelligence approach to future disruptive events on a similar scale to COVID-19.

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